The urban mobility challenge

Supporting you to reach your urban destination.

Soon, with just your car, you will not be able to reach your urban destination.

The world is urbanising at a tremendous rate. In 2050, 86% of the Western population will live in cities. The world around us will become busier, available space will be scarce and reducing pollution will become an increasing concern. These trends will have a major impact on how we will be able to travel. The traditional way of travelling by car is under pressure. We are forced to radically change our travel behaviour.

The Car Effect

Innovactory - For easier urban travel

Passenger cars contribute significantly to congestion. Cars account for 83.4% of passenger transport in Europe.

Urban mobility challenge. We help you reach your urban destination.

A modal shift from car to multimodal travel is promising. Many organisations try to achieve this but so far, these attempts have not been very successful.

Urban mobility challenge. We help you reach your urban destination.

Convince car drivers to reduce their mileage. People prefer to drive even when it’s not the best option, the “car effect”.

There is an urgent need for solutions to reduce the “car effect”.
We help to reduce car use.

Influencing behaviour is complicated

We focus on being effective. We challenge habits and help to discover new possibilities. We tap into people’s mental processes when planning a journey by anticipating on factors that influence their decision making.

Urban mobility challenge. We help you reach your urban destination.

Seeing and understanding

We show alternatives based on users’ preferences and explain the pros and cons of each option.

Urban mobility challenge. We help you reach your urban destination.

Wanting and trying

We take the user by the hand and offer door-to-door alternatives. The user can organise the travel by simply pushing a button.

Urban mobility challenge. We help you reach your urban destination.

Executing

Our app allows you to plan, book and pay for your travel, whilst anticipating any potential changes required. We guide you step-by-step to the destination.

A total solution with freedom of choice; you will always reach your destination

Travelling in cities must become cleaner, safer and smarter. Often part of your journey must use alternative transport options. Convenience, access, sustainability and payment are key. We combine your own car and bicycle with many alternatives and make them available for you. You will be informed about any changes along the way, parking possibilities and be able to pay for it. We help you with one app for all your transport.

Gaiyo is a mobility app that allows you to plan, book and pay for all your transport.