Our life

Shaping the future of mobility 

Who we are

We were founded in 2013 by a team of former TomTom employees. We have one common goal to develop and commercialise innovative smart mobility applications. What makes Innovactory’s products unique? They are designed to meet the needs and challenges of motorists travelling in highly congested urban areas. We help them travel seamlessly from A to B using their own bike or car and transport services of our partners, all from one app.

Our life at Innovactory. Read who we are and what we love to do.

Trending social media content by co-workers

Photos and videos from the Innovactory team

All the partial transport together, during the kick-off in Leidsche Rijn

#Gaiyo #kick-off

Team Innovactory was flyering at 1,5 meter distance during the kick-off

#teaminno #Gaiyo

Jeroen is working at home with his cat Nuka

#workingfromhome #teamwork

Lucien joins EasyFm for a chat about innovation & technology

#mobilityasaservice #gaiyo

Laura takes a work break with a game of table soccer


Roel in action to take new profile photos of all employees


Zita poses cool for our new corporate video


Another milestone in reducing traffic jams!


Steven motivates people to cycle more often in Nijmegen


Maurice in the studio of Radio Omroep Flevoland


Lucien and Thijs are sustainably on their way to Brussels 🙂


Murat gives Gaiyo a thumbs up


Smart mobility

We provide a unique mobility service that matches the individual needs and wishes of our users. It’s our goal to deliver a smart mobility solution to individual travellers to support them during their daily commute, frequent trips and journeys to every destination. Location-aware content applications will be the future, therefore we will deliver the right application and solution for users and our customers everywhere in Europe.

Play Video

Recently posted jobs

View our open roles at Homerun

Our roadmap

We are very much self-reliant. We are well-funded and above all, we have generated a profit since the day we started. This means no VC involvement. In other words, we decide our roadmap, what we want to develop and deliver and where we want to be in the future. We recently have been awarded several challenging MaaS focused projects, which gives us the possibility to rapidly expand our footprint at a Pan-European level.

Our life at Innovactory. Read who we are and what we love to do.
Lucien Groenhuijzen, CEO and founder of Innovactory

Lucien Groenhuijzen


Every day, our users decide how and when they travel, whether it’s for business or pleasure. They experience problems and challenges while travelling and we are going to help them with our solutions. As an example, Gaiyo, one app for all their transport needs, allows them to plan, book and pay for everything!

Why did Philipp choose for us and is he still happy?

Find out more about Jaap’s first 30 days at Innovactory?

Zita came to the Netherlands, her best choice ever?

We need to make the impossible possible and solve complex problems by being creative and bringing the right people together. The user is key to our solution and our goal is to introduce our products to the public, let them experience our service and keep them on board.

Maurice Mulders, COO at Innovactory

Maurice Mulders


Some team members

Together we shape the future of mobility

Lucien Groenhuijzen
Maurice Mulders
Thijs Muizelaar
Denie Kasan
Stefan Bollars
Mattijs Fuijkschot
Jeroen Siffels
Dirk Oosterbosch – van der Visch
Roel Loos
Murat Bilgili
Johan de Leeuw
Leon Hemrika
Aina Iskaliyeva
Suzanne de Jong