Meet Jaap-Herman Bout, Product Manager at Innovactory


At the beginning of 2020 Jaap-Herman started working at Innovactory as a Product Owner. Curious about his role within the company and his focus for this year? Read his Q&A here.

1. New year, new job. Welcome Jaap-Herman! What is your role at Innovactory? At this moment we’re developing an app called Tripps. There are a lot of ideas for this app, but we can’t implement them all at the same time. It’s my job to collect all the ideas and evaluate which idea could have the most value. As a Product Owner you are part of the scrum team and you prioritize the tasks for the team. Furthermore, as a Product Owner you make a Roadmap (long-term plan), which you elaborate with Epics and User Stories. In case you’re not familiar with these terms: User Stories are short requirements or requests written from the perspective of an end user. Epicsare large bodies of work that can be broken down into a number of smaller tasks (called User Stories).

2. What is your focus for this year? We are working very hard to make Tripps a great success. We’re launching this application in a few months. The feedback we’ll receive will help us to enrich and improve the app. Our goal is to get as many travelers as possible on Tripps, and by doing so, we want to reduce CO2 emissions and – at the same time – helping car users with their ‘traffic jam frustration’. 

In order to do this, we need to change the behavior of our users – which is a real challenge. Choosing your own car is still the standard way of traveling. By offering alternative means of transport, and a great app to combine different kinds of transport, we want to make an impact in the world of mobility.

There are a lot of Mobility-as-a-Service developments and opportunities at the moment. At Innovactory we know our focus for the short term, but how will the future of mobility look like and which issues will be important? That makes this branch super interesting. I want to share the experiences I have built up in the past and further streamline the processes we work on at Innovactory.

3. In addition to your interest in IT, what appeals to you about Innovactory? One thing that’s really important to me is sustainability. My family and I have been working on sustainability for a long time. We try to reduce our “footprint” through a vegan lifestyle, reduce waste and, among other things, choose a sustainable energy supplier.

Innovactory has already significantly reduced CO2 emissions (more than 3.5 million kg!). The company also received a CO2 certificate due to the reduction. These actions fits very well with my personal motivates and beliefs. Even during our lunch breaks at Innovactory, conversations are often about sustainability. Everyone is quite aware of their lifestyle and actions and are doing their best to maintain a sustainable lifestyle.

Other thing, it’s great to see that my colleagues have a lot of knowledge and experience in the field of mobility due to their previous jobs at TomTom. Every colleague at Innovactory is dedicated to make an impact and I’m happy to be a part of it.

4. You just finished your first week. How did it go? Great! To start with a cliché: the first week flew by. I have a lot of freedom and can therefore take initiative. My colleagues are very helpful and I feel very welcome. The office building of Innovactory is cool and really exudes innovation. I immediately noticed that we have a huge amount of knowledge about mobility and technology.

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