Innovactory is awarded the first Mobility as a service pilot in the Netherlands

Innovactory has won the tender for the Mobility as a Service (MaaS) pilot in Utrecht. Goedopweg in Leidsche Rijn, Vleuten and De Meern will be the first in the Netherlands to launch a MaaS pilot. The app developed by Innovactory is called TRIPPS and is intended to stimulate alternatives to the car, make travel easier and improve accessibility. The pilot in Utrecht is one of the seven national MaaS pilots organized by the Ministry of Transport, Public Works and Water Management in collaboration with regional authorities.

Arne Schaddelee, Commissioner for Mobility at the Province of Utrecht: “The Province of Utrecht is taking stock of the bottlenecks on through roads and cores and tackling them to improve safety, quality of life and traffic flow. Innovation plays an important role in this. In order to improve the connection of various forms of transport and to encourage travellers to use bicycles and public transport more often, we are focusing on technological developments and influencing behaviour, and we are increasing our efforts in the Smart Mobility programme. This new system fits in seamlessly with this!”

TRIPPS: one app for all your journeys

TRIPPS provides travellers with information on all modes of transport and allows them to plan, book and pay for them via the app. It stimulates alternatives to the car, makes travel easier and improves accessibility. With TRIPPS, travellers can choose how they want to travel from door to door and receive information about all possible means of transport: (partial) cars, public transport, (partial) bicycles and taxis. The app provides travellers with up-to-date and personal travel advice and updates on delays, traffic jams and alternative routes.

Lucien Groenhuijzen, CEO of Innovactory: “We are delighted with the launch of TRIPPS in Utrecht. With TRIPPS, we offer travellers in the region one app for all their trips, planned or spontaneous. It has to be your personal travel assistant, with ease, simplicity and reliability at the forefront, so that as a traveller you can travel seamlessly from one place to another. TRIPPS then gives you personal advice, gives you access to all transport and payment is entirely automatic.”

TRIPPS is expected to be launched in early 2020 for all residents of Leidsche Rijn, Vleuten and De Meern, after which the availability for the rest of Utrecht will soon follow. Because TRIPPS can be used to travel throughout the Netherlands, the app is also available for people from outside Utrecht. This autumn, the app will already be tested by one hundred residents of Leidsche Rijn, Vleuten and De Meern. With their findings, TRIPPS will be improved. The MaaS pilot is expected to run until the end of 2021.

Liveability and accessibility of Leidsche Rijn, Vleuten and De Meern

The Utrecht region is starting with the MaaS pilot in Leidsche Rijn, Vleuten and De Meern because this area is growing fast and car ownership and use here is relatively high. Up to 105,000 more inhabitants will be added by 2030. TRIPPS can contribute to stimulating alternatives to the car. And that is essential for a healthy and liveable urban district.

“Utrecht must be an attractive and accessible city for residents and visitors”, says Lot van Hooijdonk, alderman for mobility. “We are working on a future in which the focus is not on possession but on use. On a trip you may start on your own bike, but then you switch to the train and then you take a shared bike. With the app, you can quickly see how to get to your destination the quickest. I am very curious how the app will be used.”

Part of seven national pilots

Six more national MaaS pilots will be launched in the coming period. These focus on the areas: Amsterdam-Zuidas, Eindhoven, Groningen-Drenthe, Limburg, Rotterdam-Den Haag and Twente. The pilots will test what does and does not work in the areas of travel behaviour, business case and policy impact. Data obtained from the privacy test will enable the Ministry of Transport, Public Works and Water Management, regional authorities, MaaS providers and transport operators to learn together how the entire mobility system can be optimised. This can contribute to solutions for CO2 targets, congestion problems and congestion in public transport.


The Utrecht region is connected to the national developments in the field of MaaS via Goedopweg. In Goedopweg, the province of Utrecht, the municipalities of Utrecht and Amersfoort, Rijkswaterstaat and the Ministry of Infrastructure and Water Management are working together to create an attractive and easily accessible Utrecht region.