Slimme Reis offers alternatives to car traffic on the A2 between Weert and Eindhoven

By Maurice Mulders

Today Slimme Reis! starts, a campaign that rewards commuters on the A2 between Weert and Eindhoven if they leave their cars behind more often. By switching to cycling or public transport, working from home more often or travelling after 19.00 hours. The aim of the campaign is to improve traffic flow on and around the A2 between Weert and Eindhoven and will run until 2020.

Participants in Slimme Reis will receive personal travel advice via an app and by avoiding the A2 during the day they can save up for gifts such as bicycle accessories or Park+Ride (P+R) credits. The campaign is an initiative of SmartwayZ.NL, the program in which various governments, companies and knowledge institutions work together to improve the accessibility of the southern Netherlands. If you want to take part in Slimme Reis, you can download the free TimesUpp app and register for the project. The app is a digital travel assistant that gives users insight into the best route from A to B, taking into account speed, costs and sustainability.

More space for A2

Christophe van der Maat, Commissioner for Mobility and Chairman of the SmartwayZL.NL Programme Board, is delighted with the initiative: “With this service we will not solve all traffic jams on the A2, but we want to seduce commuters who are used to travelling by car to make a different, smarter choice with Slimme Reis! Whether you work from home or take your bike, every time you travel smart and clean counts. The campaign is part of a package of No Regret measures to improve traffic flow and traffic safety on this section of the A2 and to reduce the number of people sneaking around. Van der Maat: “The No Regret package forms a bridge between the current situation and a future follow-up package. After all, the realisation of large-scale infrastructural measures is a process that takes years. With this campaign we try to give the A2 a little bit of air and to ensure a better accessibility of the region in the short term.”

Multiple services from 2019 onwards

The parties that work together within SmartwayZ.NL want to stimulate and facilitate several smart mobility services on a large scale in the south of the Netherlands from 2019 onwards. The experiences gained with TimesUpp will be taken into account. More will be announced in the autumn of 2018.


The Province of Noord-Brabant, the Province of Limburg, the Ministry of Infrastructure and Water Management, the Directorate-General for Public Works and Water Management, the municipalities in Brabant and Limburg, as well as social and interest groups and market and knowledge parties have joined forces. Under the umbrella of SmartwayZ.NL, they are working together as one organisation to improve accessibility in the southern Netherlands. This programme consists of eight related sub-tasks. Ranging from the development and implementation of ITS/smart mobility solutions, to the physical widening of highways and tackling transport hubs. This joint and integrated approach should lead to the smoothest, safest, most robust and smartest mobility network in the Netherlands. The programme will run until 2026. Visit for more information.