BESERGA
Manage car mobility on your roads
Reduce car usage in the road network
More and more people are living in and around cities, with increasing environmental, congestion and parking problems, which puts a lot of pressure on accessibility. Road authorities use creative solutions to maintain the flow of traffic on their roads, which is difficult as the demand for mobility continues to grow. With our unique BESERGA framework, we help road authorities to mitigate the increasing demand for mobility. We reduce car use in the network and help to make it manageable.
Use the tools that drivers use to travel
Reducing car use is not that simple. For many people, the car remains the ideal means of transport. Even when it is not the best option. Our unique, proven behavioural change and serious gaming solution, offers road authorities a range of tools to reduce the number of car journeys on their roads. The apps we have developed anticipate this. We challenge habitual patterns, help travellers discover new possibilities and encourage them to use these new options.
Drivers need to be motivated to take up the challenge
We motivate drivers in two ways:
We show them the usefulness, the necessity and the advantages of changing travel behaviour. This works best when the desire to change is already quite high.
We also motivate travellers by making the change, fun or attractive.
Reward
A reward will convince hesitant users. Once they discover the advantages, the new behaviour is internalised. Intrinsic motives take over the role of the reward.
Gamification
The ‘will to win’ can influence your behaviour. And you don’t ‘win’ just from others. Getting the best out of yourself is also winning. We encourage users to take steps that they otherwise would not take.
Social influencing
People are social animals; we want to know what others are doing. For example, we use role model behaviour (ambassadors), social evidence (who is already doing it) and team spirit (together is more fun than on your own).
Nudging
To give a slight push in the right direction, a little nudge to take the next step or to continue, the app provides a simple thumbs-up, a virtual medal or an extra reward for a special achievement.
BESERGA has proven to be succesful for
Roadworks
The need to reduce car usage during road works is high, to keep traffic flowing as much as possible.
Severe traffic jams
When car drivers experience delays daily and alternatives are available, there is an opportunity to change travel behaviour.
Livability
Reduce traffic and unnecessary car usage in cities while reducing CO2 emissions and improving the air.
Roadworks
The need to reduce car usage during road works is high, to keep traffic flowing as much as possible.
Severe traffic jams
When car drivers experience delays daily and alternatives are available, there is an opportunity to change travel behaviour.
Livability
Reduce traffic and unnecessary car usage in cities while reducing CO2 emissions and improving the air.
Proven solution
BESERGA is a proven solution, based on scientific knowledge and more than 7 years of practical experience, embedded in a high-quality service for travellers. The deployment of BESERGA has already resulted in 3.5 million kg less CO2 emissions and more than 1 million fewer car journeys.
Would you like to know more about our approach, experiences and opportunities for your city or road network? Please contact us via the button below.
